Privacy Policy

Last updated: 14/08/2026

SharkTools.co.uk respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and share your information when you visit our website, place an order, communicate with us or otherwise use our services.

Who We Are

SharkTools.co.uk is an independent online retailer.

For data-protection purposes, the business operating SharkTools.co.uk is responsible for determining how and why your personal information is processed.

Email: contact@sharktools.co.uk
Phone: +1 (917) 522-8765
Live Chat: Monday–Friday, 9:00 AM–5:00 PM CET

Information We Collect

Depending on how you interact with our website and services, we may collect:

• Your name, email address and phone number

• Billing and delivery addresses

• Order, payment and transaction information

• Communications with our customer support team

• Website usage information

• Device, browser and IP address information

• Marketing and communication preferences

• Fraud-prevention and security information

• Information you voluntarily provide when contacting us

Payment information is processed through secure third-party payment providers. SharkTools.co.uk does not normally store complete credit or debit card details.

How We Use Your Information

We may use your personal information to:

• Process payments and fulfil orders

• Arrange delivery and provide order or tracking updates

• Manage cancellations, returns and refunds

• Respond to enquiries and provide customer support

• Prevent fraud and protect our customers and website

• Maintain business, accounting and transaction records

• Improve our website, products and services

• Personalise your shopping experience where appropriate

• Send marketing communications where permitted

• Comply with applicable legal and regulatory obligations

Our Lawful Bases

Depending on why your personal information is being processed, we may rely on one or more lawful bases.

Contract: To process your order, collect payment, arrange delivery and provide services associated with your purchase.

Legal Obligation: To maintain required financial records, comply with tax requirements and respond to legally valid requests.

Legitimate Interests: To prevent fraud, protect our business and customers, improve our services and manage customer relationships where those interests are not overridden by your rights.

Consent: Where you have actively agreed to certain marketing communications, non-essential cookies or other processing requiring consent.

Where processing is based on consent, you may withdraw your consent at any time.

Sharing Your Information

We may share personal information where necessary with trusted third-party service providers, including:

• Payment processors

• Delivery companies and couriers

• Website and e-commerce service providers

• Hosting and infrastructure providers

• Analytics and security providers

• Customer-support and communication services

• Professional advisers, insurers and accountants

• Government authorities or law-enforcement agencies where legally required

We require service providers to handle personal information appropriately and only for legitimate purposes associated with the services they provide or as otherwise permitted by law.

We do not sell or rent your personal information.

International Data Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are in place as required by applicable data-protection law.

Cookies

Our website may use essential cookies required for functionality such as navigation, security, shopping-cart functionality, checkout and order processing.

With your permission where required, we may also use analytics, performance, functionality and advertising cookies.

You can manage non-essential cookies through the cookie controls available on our website or through your browser settings.

For additional information, please review our Cookies Policy.

How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to:

• Complete orders and provide customer support

• Meet accounting, tax and legal requirements

• Resolve disputes

• Enforce our agreements

• Prevent fraud and protect our business

Retention periods may vary depending on the type of information and the reason it was collected.

Information that is no longer required will be securely deleted or anonymised where appropriate.

Data Security

We use reasonable technical and organisational measures designed to protect personal information against accidental loss, misuse, unauthorised access, alteration or disclosure.

However, no internet transmission, website or electronic storage system can be guaranteed to be completely secure.

Your Data-Protection Rights

Subject to applicable law and the circumstances of the processing, you may have the right to:

• Request access to your personal information

• Request correction of inaccurate or incomplete information

• Request deletion of certain personal information

• Request restriction of certain processing

• Object to certain processing

• Request transfer of your information where applicable

• Withdraw consent where processing is based on consent

• Object to direct marketing at any time

Certain rights are subject to legal conditions, limitations and exceptions.

To exercise your data-protection rights, contact us at contact@sharktools.co.uk.

We may request additional information where reasonably necessary to verify your identity before processing your request.

Marketing Communications

Where permitted, we may send you information about products, offers or other updates.

You can unsubscribe from marketing emails at any time by using the unsubscribe option contained within the communication or by contacting us.

Transactional or service communications relating to your orders, payments, delivery, security or customer-support requests are not considered marketing communications and may still be sent when necessary.

Third-Party Websites

Our website may contain links to websites operated by third parties.

SharkTools.co.uk is not responsible for the content, security or privacy practices of third-party websites. We recommend reviewing the applicable privacy policy before providing personal information to another website.

Complaints

If you have concerns about how your personal information has been handled, please contact us first so that we have an opportunity to investigate and address your concerns.

Where applicable, you also have the right to make a complaint to the Information Commissioner's Office (ICO), the United Kingdom's independent data-protection regulator.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our services, business practices, technologies or legal obligations.

The revised Privacy Policy will become effective when it is published on our website. The latest revision date will be displayed at the top of this page.

Contact Us

For questions, requests or concerns regarding this Privacy Policy or how your personal information is handled, please contact:

Email: contact@sharktools.co.uk
Phone: +1 (917) 522-8765
Live Chat: Monday–Friday, 9:00 AM–5:00 PM CET